This volume offers a comprehensive and structured exploration of marketing research within the br...

In the midst of a digital revolution that is redrawing the boundaries between consumers and busin...

In a world where many organizations drift amid disjointed data, fragmented processes, and isolate...

The AI Revolution is Not About Technology. It's About People. Artificial Intelligence is no longe...

The book explains how to evaluate infrastructure projects using Cost- Benefit Analysis (CBA), com...

For years, we have told ourselves a convenient story: maximize short-term profit and comfort whil...

The book analyzes the different phases that have characterized the evolution of the pol-icy frame...

Design effective corporate governance for a better future. This insightful volume explores corpor...

Explore the groundbreaking lectures on collective thought and social systems by Carlo Cattaneo, a...

By addressing the financial markets from a new perspective, this book sets out to take the reader...

'Bitcoin poses the right question, but gives the wrong answer,' write Luca Fantacci and Massimo A...

Corporate strategy differs from business strategy by the fact that the former aims at building a ...