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Ein weltweit wegweisendes Werk.„Positioning“ zählt heute zu den 100 wichtigsten Managementbüchern...

This book elucidates comprehensive, application-based knowledge in the field of human genetics f...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...

Marka konusunda yazilmis en basit ve en ise yarayan kitaplardan biri.Zaten marka dediginiz nedir ...

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Il mercato è pieno di insidie. E il marketing è una materia complessa, spesso ostica. In continua...

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