A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. ...

Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker M...

Aaker on Branding provides the principles of branding you need to know to create and manage stron...

Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen v...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

Some companies and products seem to thrive year after year.What's their secret? A powerful brand....

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched...

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, wi...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed...

The book is a European adaptation of our current US book: Strategic Market Management, 9th editio...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Be...