Green marketing has risen in prominence over recent years as corporations face calls to lower the...

This book explores the key players, challenges and policies affecting higher education in Africa....

Branding is an increasingly important part of business strategy for all types of businesses, incl...

This book is an introductory roadmap to the advertising process. Advertising is explored as a cre...

This book explores the key players, challenges and policies affecting higher education in Africa....

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

Over the past few decades emerging markets have experienced an increased share of global manufact...

This book provides and sheds light on insights, challenges, and opportunities to support the deve...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...