We live in a golden age of technological innovation and commercialization, which has enhanced val...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

This book explores how customer service can become the singular competitive differentiator for or...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights t...