A NEXT BIG IDEA CLUB ’MUST-READ’

Why are some products and ideas talked about more than others? Why do some articles make the most...

Auf die richtigen Worte kommt es anDie Wahl der passenden Worte ist immer entscheidend - ob bei d...

Jeder hat etwas, das er ändern möchte. Verkäufer wollen die Meinung ihrer Kunden ändern, Eltern d...

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revoluti...

Herkes bir seyleri degistirmek istiyor. Pazarlamacilar müsterilerin düsüncesini, liderler kurumla...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely pra...

In questo libro Jonah Berger esplora il potere, sottile e segreto, dei fattori che influenzano il...

Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his r...

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make p...

The New York Times bestselling author of Contagious explores the subtle, secret influences that a...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle i...