Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

This new book offers all the authority of Naresh Malhotra s best-selling Marketing Research title...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-...

Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health Care ...

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Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research te...

Consumer Behavior