This book explores how enterprises adapt to challenges in their business environments. It focuses...
The overall mission of this book is to provide a comprehensive understanding and coverage of the ...
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This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in...
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG ...
This book examines issues and implications of digital and social media marketing for emerging mar...
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communic...
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in...
Social media has provided endless opportunities for marketers, fuelling their desire to learn mor...
This book constitutes papers from the workshops held at the 18th IFIP WG 6.11 Conference on e-Bus...
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conferenc...
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on ...
This book constitutes papers from the workshops held at the 18th IFIP WG 6.11 Conference on e-Bus...